Couldn't Have Found Anyone Better
Susan and her associate, Andrea, are top-notch professionals who were a pleasure to deal with. The photographer took wonderful photos to launch the listing and then Susan’s team was very active and responsive along the way. We were particularly appreciative that she gave honest advice to protect our interests, instead of pushing us to close the deal. We really felt that she was looking out for us. Couldn’t have found anyone better and would definitely recommend Susan to friends and family!
— Winchester landlord
Superior Customer Service – Highly Recommend Her
Jelena was great! She is so knowledgeable, incredibly helpful, and was GREAT to work with in purchasing my new home. I changed my mind on several home searches and she was ALWAYS patient, accommodating, and VERY helpful. Jelena is someone you can trust, depend on to get an honest answer, to work hard on your behalf, and to deliver superior customer service. Jelena is truly a pleasure to work with! I would HIGHLY recommend her!
— Chris Maniatis, Medford buyer
Open and Honest and Very Flexible
Susan was great to work with! We instantly liked her relaxed, unassuming personality and friendly demeanor. She was exceptionally patient during our 1+ year search for a home in Winchester. We never felt as though we were being pushed into making an offer on a house. She was open and honest in giving her opinion about properties. She was very flexible and willing to work around our busy schedule to show us houses. We would absolutely recommend Susan to anyone looking to buy a home in the Winchester area!
— Jennifer and Nick Warner, Winchester buyers
Would Work With Her Again in a Heartbeat
We truly loved working with Jelena to find and win our amazing new home! Jelena is dedicated, organized, flexible, and fun too. She really went above and beyond to get to know us as a couple and understand our needs and values. Also important in today’s competitive market, she is strategic in the competitive bid process and very realistic about setting expectations upfront. We would work with her again in a heartbeat! Thank you, Jelena!
— Katie and Cullen Kulaga, Wakefield buyers
Top-Notch Agent and a Killer Negotiator
If you are looking for an agent, without question Susan McLaren is who you are looking for! Susan McLaren is absolutely top-notch in every aspect of real estate. She has helped my wife and I through multiple buying and selling transactions. I have recommended her to countless friends and family. Everyone she comes in contact with seems to feel the same way we do.
Susan is a pro, but at the same time extremely easy to talk to and soon becomes a part of your extended family throughout the process. She is a very knowledgeable agent, a killer negotiator, and a true sweetheart. If you ask me those are the tools of someone I want on my team.
So, if you are looking for an agent, without question Susan McLaren is who you are looking for.
— Andy and Kate Robinson, Melrose seller
Incredibly Responsive – Highly Recommend Her!
Jelena was great to work with for our first home purchase. We were nervous since we hadn’t done this before, and the home buying process in Massachusetts is very intense! We really felt like we couldn’t have made it through without her!
Jelena was very patient over the many months it took for us to find our home and was incredibly responsive with our many questions throughout the process. I trusted her advice and felt like she had our best interests in mind for negotiating the purchase and helping us through the ins and outs of inspections, mortgages, and closing. We highly recommend her!
— Patricia and Matt Keller, Medford buyers
Incredible House Search and Buying Experience
Susan McLaren and her team made our house search and purchase experience an incredible one. The McLaren team is responsive, organized, and thorough. She gave us excellent guidance in each step of the process, and was equally good at giving advice as she was at listening to our needs and concerns.
Everyone says that home buying in the current market is inevitably stressful, but we personally felt confident and calm going into the process because of our realtor. Our confidence was not ill-placed. We found our dream home and were able to purchase without hassle. I highly recommend the McLaren Team.
— Justin and Joanna O'Brien, Winchester buyers
Two Interested Buyers by the End of the Day!
My husband and I met Susan about 5 to 7 years before we contacted her about selling our house. We liked her personality and her professionalism, we just clicked. And when we finally decided it was time to make the move after 30 years we contacted her.
She helped us through the process, answered our many questions, and made recommendations preparing us to sell our home. Susan helped us stage our home, scheduled the open house, and we had two interested buyers by the end of the day! We ended up closing within 60 days of our open house.
We would highly recommend Susan to help anyone with either selling or buying a home.
— Ruthie and Ted Shugrue, Tewksbury sellers
Her Honest Advice Saved Us From Overpaying
Susan is just terrific! We had been looking for a home for quite awhile across pretty much all of greater Boston. Not only is her local knowledge of the area impressive, she has intimate knowledge of the market conditions and a great sense for value. On one occasion, her honest advise saved us from overpaying on a prospective property. Susan helped us get into the perfect house in Winchester (a town that we hadn’t even considered) and we couldn’t be more happy.
— Winchester buyers
Such an Amazing Agent
Andrea was such an amazing agent to work with! She is thorough, knows her craft, and is always available. Andrea sold me my dream home and was full of knowledge and wisdom on what to offer and not offer! Thank you, Andrea!
— Elizabeth Muse, Boston buyer
Highly Recommend Her to Buyers or Sellers!
Andrea was great to work with when I bought my first home last winter. She was extremely responsive and always willing to hear my concerns. I would highly recommend her to any buyers or sellers. Especially any first time buyers who are new to the process!
— Mary Lyons, Andover buyer
Jelena is the Best!
Jelena is the best! She’s knowledgeable and professional but also very personable. What I liked most about her was that she was honestly trying to get the best home for me. As we saw a few houses that didn’t click, she got a feel for my personality and what I was looking for. She never pushed me into buying a house that wasn’t quite right. Then finally when we found my current house (which I love) she encouraged me to go for it. I knew her recommendation was sincere!
— Sheila Rajan, Reading buyer
Would Never Suggest Another Realtor
This is our second time working with Susan McLaren and her team and there are no other realtors that match the care, responsiveness, attention to detail, and communication that her team commits to every day. If you are using these [Zillow] reviews to decide which realtor to choose then please spend the time to call Susan McLaren and her team. You will not be disappointed while you are making the greatest investment of your life.
When you sell your home, the McLaren team prepares your house for purchase by paying attention to all the details home buyers are interested in. The team offers you pricing options and knowledge about how to get the most buyers into your home – and then executes on that plan.
Our home had hundreds of interested people due to the advertising and network the McLaren team developed over the years – which let me explain is far beyond the interest of other houses in the neighborhood. When you pick a realtor, it is important to remember that you MUST find a realtor that is constantly educating themselves on why the market is changing – which helps your home sell at its peak.
We were able to capture a generous asking price for the house because of Susan’s intimate knowledge of the town and historical data which I am positive would not have been the case without her. Remember that positioning the house in a specific angle could make the home buyer see 20% more value in your home and this market research was so important for our sale – thanks Susan!
As for purchasing a home, we have discovered that Susan knows the house we want before we do. She listens to our needs and really understands which houses will be a waste of time. This is VASTLY important when you are looking for a home with a toddler as she tells you with complete honesty which houses are good for your family.
She also has such a deep education on house prices that she knows what the house is really worth – and what the bidding price should be based on all the factors involved. This allows us, the buyers, to believe we bought a home at the best price feasible without the hassle of getting into bidding wars.
Lastly, Susan communicates with you every step of the way. She goes above and beyond making sure that your move is seamless even when there are a few hiccups along the way. 🙂
She has such respect in the industry that other realtors often comment on how great her team is and how lucky we are to have her working with us on our dream home.
I would never suggest another realtor to work with as Susan as truly become a friend through this process. We hope all of these readers make the decision we made by calling the McLaren team because we know how happy the outcome can be!
— Andrew and Stephanie Amann, Wakefield sellers and buyers
She Guided Us Through a Tough Seller's Market
Jelena was a pleasure to work with. As first time-home buyers we were frantic and stressed and had tons of questions and expectations. Jelena was receptive to our constant questions and always composed. She helped guide us through a tough seller’s market to find an excellent home for our family.
— Rich Borgatti, Tewksbury buyer
Would Definitely Recommend Her!
I had a great experience working with Andrea. She was always very helpful, answered all of my many questions, was prompt in her responses, and always very pleasant and professional to speak with! I would definitely recommend working with her in finding my next home!
— Alisha Patterson, Boston renter
Following Her Advice Yielded Us Close to a 70% Return
Susan McLaren isn’t just a real estate agent. She becomes the project manager for the sale of your home. She organizes work crews to get the home ready for sale and follows through to insure a good work product.
Her expertise is second to none. Susan and her team were seasoned experts in the sale of units in our building. She communicated directly and was absurdly quick in how responsive and immediate she was when contacted with questions or concerns. She does everything to set your home up for a successful and profitable sale.
Following her advice as directed yielded us close to a 70% return on our initial investment. I’m not sure if the sale of our unit broke a sales record for the building, but I know she has sold single-bedroom units in our building that have done so.
Her professionalism was consistently impressive. She went out of her way on several occasions. When it comes to real estate, many people over promise and under deliver. Susan over delivered time and time again.
— Heather and Damien Grey, Medford sellers
They Make You Feel Like Family
My husband and I were both first-time home buyers and had no idea what we were doing. We worked directly with Susan and Jelena and they both exceeded our expectations. Both ladies were so knowledgeable and understood the whole process from start to finish.
Buying a house is a very overwhelming process, but they took the lead and walked us through each step and made it a less stressful experience. They really got to know me and my family and understand what we were looking for in a home and neighborhood. We have a four-year-old daughter and we were expecting our second daughter at the time we were house hunting. It was very important to us to not only find the right house but we wanted to be in the right neighborhood and a town with great school systems.
Susan and Jelena were very responsive and could answer the million questions we had. After multiple offers in this crazy market, they never let us feel discouraged or defeated and we ended up finding the perfect home in a perfect neighborhood. I would highly recommended the McLaren team — there is no one else I would ever want to work with. They make you feel more like family and not just a client.
— Melissa and Kevin Golden, Reading buyers
Susan and Her Group Were the Ones!
After interviewing several different realtors, I quickly realized that Susan and her group were the ones! Moving/selling can be very stressful, but Susan made it easy.
— Paula Harker, Winchester buyer
We Couldn't Be More Pleased
My husband and I couldn’t have had a better experience with Susan! From the moment Susan took on our condo listing, we knew we were in good hands. She was super communicative every step of the way, gave us solid advice on staging, guided us through the competitive market to draft the right listing, and gave us the right advice when it came to accepting an offer. We couldn’t be more pleased with Susan and would highly recommend she and the McLaren Team!!
— Somerville seller
A Custom Service Hard to Find Elsewhere
I can’t imagine purchasing my home without the guidance and support from Susan McLaren and the McLaren Team! I was a first time home buyer and Susan and team provided the guidance and support which allowed me to feel confidant in the process from beginning to end. The knowledge her and her team bring in regards to local towns and understanding their clients provides a custom service which is hard to find elsewhere.
— Christina Mortelliti, Melrose buyer
Jelena's Dedication to Her Clients is Immeasurable
Jelena Djuragic knows her stuff. Right off the bat she was able to identify what we were looking for. Her kind candor helped us identify when a house looked nice, but wasn’t up to par. Jelena’s dedication to her clients is immeasurable. I would recommend her time and time again. You can’t go wrong with Jelena and her team.
— Eileen Rooney, Wakefield buyer
Susan Went Above and Beyond
We have worked with Susan and her team on two occasions. She helped us buy our condo in Waltham, MA, and later helped us sell the same condo. Susan is knowledgeable, diligent, responsible, full of creative ideas, and just a pleasure to be around.
She explained the options in terms of listing and went over current comps in the area so that we could accurately price our home. I think her knowledge of the market helped to sell our condo within a weekend.
We had a lot going on personally during the sale of our condo and Susan went above and beyond to help make the process as easy as possible for us. She even took care of getting our dog out of the condo for showings when we were unable to.
It’s the personal relationships that Susan builds with all her clients that sets her apart from the rest. I would refer Susan and her team to anyone looking to buy or sell!
— Erica Walshaw, Waltham buyer and seller
Would Not Hesitate to Recommend Her
It was a pleasure to work with Jelena to find and buy my first property. Being a first-time buyer in a hot market can be a daunting task. Jelena, however, made the process very simple. She offered great insights and was always quick to respond to any questions I had.
With her knowledge I was able to win the bid on a beautiful condominium. Every day I wake up in my new home is a pleasure and I thank Jelena for helping me achieve the dream of ownership. I would not hesitate to recommend her to anyone seeking a new home.
— Paul Pokaski, Malden buyer
Could Not Have Been Better
Susan and her team could not have been better. They did such a great job getting the house ready and made great recommendations on what to spend our time and money working on prior to listing it. They listened to our input during the pricing and addressed any of our questions.
The listing looked so good we received an offer sight unseen. We decided to move forward with the open house anyway and they ran it on both days during the weekend and by the middle of that first week we had received multiple offers and ended up picking one that was above asking price.
They were on top of everything during the painful period between the offer being accepted and the actual sale. They had quality recommendations for contractors, attorneys, and inspectors. In short their expertise allowed us to get our house listed with the best chance of selling fast and for above asking.
— Methuen seller
Highly Recommend Her to Friends and Family
Jelena is a very personable, upbeat person. She was very helpful during our whole process of selling our home and finding another for us. She never made us feel we were a bother when asking questions or asking advice with either the selling or the buying. She is very knowledgeable and was a great resource to us. She knew exactly what our likes and dislikes were and could tell whether the houses we looked at were a good fit for us and our budget. I would highly recommend her to my friends and family.
— Re Murphy, Lynn buyer and seller
A Remarkable Job From Start to Finish
Susan McLaren and her team did a remarkable job from start to finish selling my house. They kept me informed of the results of every showing and their analysis of the current market and eventual sale price were right on target. I would not hesitate to recommend them.
— Linda Curran, North Andover seller
Willing to Think Outside the Box
Jelena is thorough and responsive. She not only knows the nuts and the bolts of the industry, but also fights for her clients when necessary. She is also willing to think outside the box and make extra effort to provide her clients with all possible options during the process.
— Raycho Spilkov, Natick buyer
Great to Work With, Responsive, and Knowledgeable
Andrea helped us rent our home in Winchester. The process was very quick and easy. Andrea was great to work with, responsive, and knowledgeable about all of the associated details.
— Ryan and Susan Hess, Winchester property owners
Jelena Was Absolutely Incredible!
Jelena was absolutely incredible! The home-buying process, while exciting, can be daunting and scary; she truly made it easy. She got to know us, our style, wish list, and expectations. Unlike some, she knew that our time was valuable and she really did the work and research needed to ensure that we were only seeing properties that fit the bill for us. That saved us a ton of time and stress.
Jelena knows the market and gave us solid advice. She was patient with us and our countless questions. She and her team were real professionals. Trust is a key part of this process. There wasn’t a minute that we felt that she didn’t have our best interests in mind. I would absolutely recommend her for anyone looking to purchase a new property!
— Nicole and Tom Heigham, Stoneham buyers
Real estate transactions can be so stressful. Susan represented us on both sides and it was smooth and well executed. Susan is very knowledgeable and guided us through the process from selecting our home to selling our condo to helping us with home improvements. I have recommend Susan to all our friends looking to buy or sell. A++++
— Michael Brealin, Winchester seller and buyer
We Knew We Were in Good Hands
I have worked with Susan over the last several years, not only to sell my condo, but to purchase our first single-family house. In the purchase of our first home she had a solid knowledge of the local market, school systems, and surrounding community. Susan was able to answer all of our questions (and there were many) as well as ease us through the home buying process.
There were times we needed a quote on fixing issues within a potential home and she always had someone we could work with on a moment’s notice. This was extremely helpful and we knew we were in good hands. Susan definitely helped to make our first home buying process a success and we would recommend her and use her again!
— Stoneham seller and buyer
Would Enthusiastically Recommend Her!
We spent over a year working with Susan to find the right home. Susan adeptly guided us through negotiations and was always responsive to our many questions and concerns. She was willing to accommodate our busy schedules throughout the process. Susan has great local knowledge and continues to be a resource for us. We would enthusiastically recommend her to any family searching for a home!
— Winchester buyer
Very Responsive and Knowledgeable
We found Susan to be very responsive and knowledgeable. She helped us through the entire process including selection of a home. She also helped us sort through punch list items with the developer post closing.
— Burlington buyer
We Look Forward to Recommending Her to Family and Friends
Susan was a great resource to us during our first home-buying experience. She made us feel comfortable and went at our pace. She was very knowledgeable about the areas we were looking in, as well as the home-buying process as a whole. She was extremely professional as well as warm and friendly. She answered all of our questions, even the panicked, irrational ones! We look forward to recommending her to family and friends in the future.
— Laura Forrest, Woburn buyer
Wonderful to Work With
Susan was wonderful to work with. As a first time home buyer she answered all of my questions, made sure I understood the process, and made sure I was buying the place that was right for me. She helped to put my concerns at ease and has tons of local knowledge. I would recommend Susan to anyone looking to purchase a home.
— Janine White, Arlington buyer
Would Go Back to Susan Again
Susan was great to work with through the whole home buying process. Being a first-time home buyer is a scary undertaking and having someone to help guide you through the process every step of the way is worth its weight in gold.
Susan was very pleasant and very easy to talk with and responsive with questions. In the future going forward I would go back to Susan when we choose to sell and buy again. I would recommend her to anyone looking to buy or sell their home knowing that she would take care of the people.
— Colin and Raina Finn, North Andover buyers
Patient and Very Knowledgeable
Susan was very helpful with the purchase of our first home. Being first time home buyers, we had no idea what we were doing, but Susan was patient and very knowledgeable and found us our first home!
— Kim and Andy Bayliss, Boston buyers
Would Never Entertain Working With Any Other Agent
I couldn’t be happier with choosing Susan as my agent. From the very beginning she was on the ball and very responsive. She was also extremely patient with me in what seemed to be the daunting task to find everything I wanted in a house.
My experience with her got even better when it was time to put an offer on the house. I truly believe that we wouldn’t have gotten the house if wasn’t for Susan going above and beyond to show the sellers that we were the offer they should accept (even though it wasn’t even the highest offer). We were able to close on the house quickly and Susan was again patient through that whole process.
I would never entertain working with any other agent besides Susan from here on out.
— Sarah and Erik Astman, Boston buyers
Sold in the First Week at Above Asking Price!
We had a wonderful experience working with Susan. After meeting with local Melrose realtors and feeling that we weren’t on the same page, it was very refreshing to meet Susan. She has an outgoing personality with a conscientious work ethic that matches her vast array of financial and real estate knowledge.
She recognized the value of our home immediately and set out to help us with the emotional journey of putting our house on the market. Susan made several suggestions on how to best prepare our home, even lending us some of her own furnishings to stage for open house showings. With her professionalism and marketing skills we were able to sell our house in the first week at above asking price!
Needless to say, Susan exceeded our expectations and we will always be grateful for the time and effort she spent making this transition in our lives go so smoothly.
— Rich and Lauren Applegate, Melrose seller
She Always Went the Extra Mile
Susan was very mindful and attentive to our request of the type of house we were looking for. We were looking for a second home which we could use as a home base while visiting our family. She was able to get a feel for what our style was and read between the lines when it came to looking for the perfect house for our needs.
She was very caring and seemed to take a personal interest. Especially since our task was difficult because we reside in another state. Susan is very personable and she always assured us that we were not interrupting her family life (even though we knew we were). She always went the extra mile and returned our calls and answered questions very promptly. When negotiating our contract for us she was able to negotiate exactly what we needed or asked for.
— Linda and David Gentile, Melrose buyers
She Truly Went Above and Beyond
Susan was beyond helpful throughout the entire process – from our home search to our purchase negotiations and our after-purchase needs (trash pick-up, contractors, etc.). She was great at listening to everything that my husband and I wanted, regardless of how many times we changed our minds and contradicted ourselves. She helped us prioritize our needs and refine our search criteria.
Susan was very in-tune with the current housing market. She helped us set realistic expectations with regard to home values and never hesitated to let us know when we were off-the-mark.
She was always responsive and truly went above and beyond to make sure our closing went off without a hitch.
I would, without a doubt, recommend Susan to anyone looking to buy or sell their home.
— Sarah and Mike Rainey, Winchester buyers
Had a Ton of Patience and Was Incredibly Persistent
As first-time home buyers, Susan was great at introducing us to the purchase process and had so much patience with us as we figured out the right town for us. It took us 6 months to find that right home, but Susan was there with us every step of the way. She also had a ton of patience and was incredibly persistent getting responses from the sellers through the P&S process and the close. We managed to get the home we wanted and we are looking forward to moving in!
We highly recommend her as a broker, especially to anyone who is a first-time buyer!
— Ian and Abby Klein, Needham buyers
Her Negotiation Skills Were Amazing
We cannot recommend Susan highly enough. We knew that we wanted to move to Winchester and Susan helped us explore neighborhoods and settle on one that had the right feel for us and where the homes were well-built and would hold their value.
She is very organized and provided us with a ton of easy-to-digest information. She spent a lot of time getting to know us and figuring out what we were looking for in a house/property.
When we found our perfect home, Susan really rolled up her sleeves and got to work! The transaction was not an easy one… the seller was not that motivated and there was a lot of negotiating that needed to be done. Susan handled it beautifully! She was in daily contact with us and her negotiation skills were amazing. She made a long and tenuous process manageable for us and she got us our house!
We would use Susan again in a heartbeat or recommend her to anyone.
— Jessica and Scott Turco, Winchester buyers
She Got Us the Best Price
Susan was very professional. She got us the best price for the house we were selling in Charlestown and found us a great house to buy. She was very helpful in answering all our questions and helping us every step of the process.
— Bill and Eileen McClellan, Boston seller and buyer
She Won Us the Home of Our Dreams
Susan helped my husband and I purchase our first home. This process can be very stressful and confusing but Susan was so helpful each step of the way so we could be confident that we were making the right choices.
Susan was extremely patient as we started our search in one town and then decided to branch out and look at places all over the map. Whenever we had questions she got back to us by phone or email right away.
Once we found the house we loved things got complicated – we had A LOT of competition for this particular house. It had only been on the market for two days and multiple people, ourselves included, had put in offers above asking price.
This is when Susan kicked things into high gear and worked her magic to get the house for us. She was in continuous communication with the sellers and their agent. She was even put on the spot when, without warning, she received a phone call from the sellers who had many questions for her about who my husband and I are, what we do for work, etc. Whatever Susan said during that call is literally what won us the home of our dreams.
Although we did not have the highest bid, the sellers chose to accept our offer based on Susan’s description of the kind of people we are! After our offer was accepted there were a few more hurdles to get over before closing and Susan was there every step of the way to make it happen (even when she was about to deliver a baby!). I would definitely recommend Susan as a real estate agent. She is honest, hard working, and won’t rest until she is sure you are being taken care of as her client.
— Eric and Katie Bachli, Arlington buyers
This Team is Your Dream Team!!
This team is your dream team!! Had known them for a few years and had the pleasure to work with them and will continue to do so. They put up with all our requests and negotiated beautifully. We really appreciate everything that was done for us!!!
— Caroline Jamur, Saugus seller and Reading buyer
See How Rare and Special They Are!
I have many years of experience with Susan McLaren, both as a client and as a colleague. I knew we wanted her to help us sell our beloved home in Winchester because I had seen firsthand how she works. I knew that she is one of the rare types who gets amazing results while always maintaining her untarnished integrity. That is important to us, knowing she is representing us every step of the way through the complex process of selling a home.
I also knew she truly cares about her clients and does everything she can to help them (I don’t know how she manages to get so much done every day!), but what I didn’t expect was that so many of all the people that expressed interest in our home also recognized she is all above board and would open up to her about their thoughts and plans. When everyone is relaxed and trusting through the process of a major sale, it makes everything go so much more smoothly!
I believe we had the best selling experience possible – both personally and financially. You’ve got to call Susan and her team before you sign with anyone else and see how rare and special they are!
— Sean McDermott and Stacey Miller McDermott, Winchester sellers
She Had Our Best Interest at Heart
As first-time home buyers in this crazy market, my husband and I were looking to find someone we could trust to help us navigate the process. Jelena was that person and we felt so taken care of during what can be a stressful time.
Jelena helped us at every step of the way and gave us so much time and attention. She put so much energy into helping us find the RIGHT house for us. I really appreciated that she never pressured us into making an offer or offering anything we didn’t feel comfortable with. I felt sure she had our best interest at heart.
When you see a house with Jelena you immediately see her knowledge of the housing market and houses in general. She can identify future opportunities for expansion or spot potential problems (especially useful in the era of waived home inspections). We ended up in the perfect house because of Jelena’s guidance, patience, and encouragement.
— Phoebe and Shaun Donnelly, Milton buyers
Very Happy With Final Buying/Selling Price
Susan and her team handled both the sale of our house and the purchase of our new house. They were very professional and organized and consistently gave us notes on what to expect and what we needed. Susan has a ton of knowledge and expertise about Medford and Winchester, which was very helpful in our pricing considerations. Susan was also great at negotiating and we were very happy with the final prices. Buying/selling can be very stressful but Susan and her team definitely helped to streamline the process. Would definitely recommend without reservation.
— Winchester seller and buyer